Score your site before
Google does it for you.
The 8-signal Local SEO Depth Scorecard — check your own site in 10 minutes and find out exactly where you're invisible in Google.
What's inside
Schema @type specificity
Are you 'RoofingContractor' or just 'LocalBusiness'? Google treats these very differently.
Entity links (sameAs)
Does your schema link to your GBP, Yelp, and Facebook? Without it, Google can't confirm you're the same business.
GPS coordinates
Address text vs. exact lat/long — one is guesswork for Google, one is a pin on the map.
Review stars in schema
aggregateRating is what gets you star snippets in search results. Most sites skip it.
Service catalog markup
Google matches you to specific service searches when your schema lists your actual services.
FAQ schema
Google AI Overviews and ChatGPT pull answers from FAQ schema. No schema = no citation.
Visible phone number
Google cross-references your NAP on-page vs. your directory listings. Hidden numbers hurt.
Service area cities in content
If you serve 5 cities but only mention one, you're invisible in the other four.
Get the Scorecard
Free. 3 pages. Score your site in 10 minutes.